The Effect of Sales Promotion of FMCG on Consumer’s Trial Purchase Behaviour

Authors: Dr. C Abdul Majeed & Haseena Jasmine C K
Journal ISSN: 2394-7950 / 2394-7969
Year: 2015

Abstract

Keywords

—

Article Views

Publisher Link
View on Publisher Website

Scan or share this QR code to open this article instantly.

https://citefactor.org/article/59084/the-effect-of-sales-promotion-of-fmcg-on-consumer-s-trial-purchase-behaviour