Innovation is the main pillar of success for any organization. The fundamental aspect is creativity. The organization that cater to creativity in designing new products are successful in long run .Innovation is important in organization as it gives them a competitive edge over others, can make them proactive in their area and connect with consumers instantly. The paper is the analysis of innovation in packaging system to attract customers. The main aim of the paper is to find the value proposition attached to customer when there is a significant change or a design change in the product. Every organization needs to innovate themselves to survive in the long run. They innovate so that it is beneficial and provides value to customer in terms of convenience and incomes spend. The research paper focuses on FMCG products where there have been several changes in design and packaging for profitability. It also focuses on why some companies succeed while others fail in consumer acceptance parameter. It also focuses on various innovative design in food and consumer goods in the recent years. Finally the paper concludes the importance of innovations for success of the organizations.
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Author Name: Ayush Abhay, Pooja Sehgal Tabeck.
URL: View PDF
Keywords: Packaging, people, FMCG, Innovation, Design
ISSN: 2394-2762
EISSN: 2394-2770
EOI/DOI: 10.18231/2394-2770.2017.0023
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