Abstract
Today malls play a predominant role in the life style of people living in metro cities
which has massively change the patterns of shopping activities and malls are found almost
everywhere. Nowadays, people believe that the malls are the best place to shop or hang out. It is
not only a place to shop but also a place for social and recreational activities. The main aim of
this paper is to investigate the Purchasing Trends of Customers towards these shopping malls,
with special reference to Chennai city. The results indicate that purchasing from shopping malls
is in its growing stage in Chennai.
Real Time Impact Factor:
Pending
Author Name: Prof. Asha. K M.B.A, M. Phil., (Ph.D.)
URL: View PDF
Keywords: Keywords – Purchasing trends, customers, shopping malls, growing stage, Chennai city
ISSN: 0000-0000
EISSN: 0000-0000
EOI/DOI: ------
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