Social capital plays a vital role in a business as so does in seaweed cultivation. The aims of this study are to know the social capital of cultivators and to analyze the relation of social capital toward business successfulness of seaweed cultivators in Liya Mawi village. The variable of the study is social capital, such as trust, network, and norm; and business achievement based on sales volume and income. This study used the descriptive analysis and correlation test with rank spearman correlation test. The result of this study showed that the social capital of seaweed cultivators in Liya Mawi village are in the medium category to high at around 44.68% have medium level of trust and 55.32% have a high trust level and there is no respondents who have a level of low trust category; Networking category is as high as 42.55% and 57.45%, and there are no farmers are included in the category of low network; and the level of compliance with the norm being as much as 23.40% and a high level of norms compliance as much as 76.60%, while for the low category does not exist. The results of data analysis showed that social capital has a relationship with the level of success of the venture, while the views of the elements of social capital, only the network level that has a relationship with the level of business successfulness.

Author Name: Ine Fausayana , La Nalefo , Samsul Alam Fika , Dian Aris Ani

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Keywords: Trust; Network; Norm; Selling and Income.

ISSN: 2394-3629(P)

EISSN: 2350-0530(O)

EOI/DOI: 10.5281/zenodo.1301092

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