Social marketing is defined as marketing activities that are done for society’s welfare. Social marketing gets more importance with the increase in health problems of society. The aim of this study is to explain the social marketing concept, its dimensions, its scope and the reasons of social media usage in social marketing theoretically. In this study also the social media health campaigns examples are given

Author Name: Asl?han Yavuzalp Marangoz and Özgür U?ur Ar?kan

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Keywords: Social Marketing, Social Media, Health Campaigns

ISSN: 2147-8414

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