This scientific article deals with the analysis of the existing crisis management theories. The role and tasks of anti-crisis communications in crisis phenomena overcoming are defined. Anti-crisis communications are considered as one of the anti-crisis management areas. The world experience of anti-crisis programs development and the up-to-date methods for elaborationg anti-crisis programs are analyzed. The evaluation of Ukrainian anti-crisis programs is given. Effective practical techniques for preventing crises are identified.
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Author Name: Maria Zubareva
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Keywords: anti-crisis communications, management, crisis, anti-crisis program
ISSN: 2311-5149
EISSN:
EOI/DOI: 10.25264/2311-5149-2018-8(36)-
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