In a local ballot held in Kampar regency in 2011, there were three candidates who run for a position of a chief and vice-chief of Kampar regency. Jefry Noer and Ibrahim Ali successfully won the local poll at that time. They were able to defeat an incumbent who was also participate in this local election. This victory obviously was due to well-planned strategy and good political marketing. Victory will come from a thorough preparation. This can be seen from how the strategy has been applied by their campaign team. In addition to implementing political marketing through such effective strategies, it turns out that the victory of Jefry Noer and Ibrahim Ali is also influenced by several factors. This paper explains factors affecting their victory also successfully beating the incumbent. The author uses qualitative method whereas data are collected through interview and documenting important materials. By using this method, we are able to see critical factors influencing the winning of this candidate. There are five factors that affect the victory of Jefry Noer and Ibrahim Ali in Kampar ‘s election in 2011 namely; internal and external factors, voter behavior, management, of media and guarding layered vote.

Author Name: Mhd. Rafi Yahya

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Keywords: local election, influencing factors, Kampar

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EISSN: 2614-1493

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