This paper presents the analysis of a business of a fast food company. A proposal is offered for the efficient conduction of a business idea that promotes local gastronomy and that involves aspects related to culture. The Canvas model is used to analyze the financial structure of the company. The Canvas model is structured by 9 blocks that reflect the logic that a company follows to get its income. The results are presented as a viable business alternative, without forgetting the possibilities of innovation and creativity in the business process.

Author Name: Lorenzo Ricardo Fernández Argüelles, Samuel Sucre Cando Pacheco, Julio César Mendez Bravo

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Keywords: Business analysis, Canvas model, financial conformation

ISSN: ISSN Impreso: 1316-4821

EISSN: ISNN Digital: 2542-3401

EOI/DOI:

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