Consumer behavior, marketing is one of the branches of the elements such as psychology, marketing, economics is formed. Marketing managers and marketers can study consumer behavior and knowledge of their behavior before the purchase, during the purchase and after the purchase and the consumer decision process in order to satisfy customers and improve marketing and sales performance have a good. ? , Brand equity can lead to product reputation, high quality products to inspire shoppers, very strong mental image of the product in the minds of customers and become one of the major assets.
Real Time Impact Factor:
Pending
Author Name: Moosa Ghasemi; Javad Novzary poor; Zahra Akbary
URL: View PDF
Keywords: Brand; Marketing; Consumer Behavior; Consumer Decision
ISSN: 2345-2749
EISSN: 2345-2749
EOI/DOI: 2345-2749
Add Citation
Views: 1
