Understanding the fundamental building blocks that comprise a successful negotiation is an
imperative that reaches farther than the business community. The ability to purposively and
consciously apply those same concepts and principles is a learned skill that produces successful
outcomes and benefits individuals and organizations. This article describes five key factors that
impact every negotiation and then suggests six key insights for more effectively applying those
factors. The paper provides a useful road map to approach the negotiation process and to navigate
that process successfully.
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Author Name: Melissa Thornley, Mital Patel and Cam Caldwell
URL: View PDF
Keywords: Negotiations, negotiation process, strategy, trustworthiness.
ISSN: 2582-2292
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