The object of our study which is advertising, we were interested in Algerian advertising spots, their evolution and their diversification pushed us to know more about their implementation, about the effort of reflection which is made at the level of television advertising strategy and especially on their impact on the behavior of the Algerian consumer.
Real Time Impact Factor:
Pending
Author Name: Walid Bahiani, Mohamed Karim Miloudi
URL: View PDF
Keywords: Advertising, advertising strategy, consumer.
ISSN: 2716-7615
EISSN:
EOI/DOI: https://doi.org/10.47173/2134-
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