This research aims to determine consumption attitudes and preferences of dairy products and effect of main demographic factors of the consumers living in Adana and Mersin provinces which were located in the south-east part of Turkey. In this context, a face-to-face survey was conducted with 518 people in Adana and Mersin provinces and 505 of these individuals were determined as milk and dairy products consumers. Since the obtained data did not show normal distribution (p <0.01), nonparametric tests were used to analyse the data. The results of the research show that there is a consumption concentration on some dairy products and 35-44 age group is the most dairy products consumed group among all. Income levels also effects the consumption and the supermarkets are the most preferred place for purchasing dairy products.
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Author Name: Osman ?nanç Güney, Levent Sangün, Suat Dikel
URL: View PDF
Keywords: consumer preferences, dairy products, purchase behaviour, consumption
ISSN:
EISSN: 2548-1150
EOI/DOI: https://doi.org/10.31797/vetbi
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