In the Koran perspective, the effective da'wah communication (qaulan bal?ghan) is highly recommended. The ability or a preacher to communicate effectively can affect the relative truth of thought of the audience or mustami’ (listeners). The Koran insists that Islam is a perfect religion and must be socialized and internalized into the minds of its adherents in order to understand and to implement it consistently and cuntinually. The da’I must possess a good mastery of communication, in Arabic, qaulan bal?ghan, in order to be able to internalize the teachings of Islam into the minds of its adherents, through which they will behave as true Muslims.
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Author Name: Andi Markarma
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Keywords: dakwah, komunikasi, perspektif Alquran, Corak, quasi-Obyektifis Tradisionalis, Obyektifis, quasi Obyektifis Modernis
ISSN: 1411-125X
EISSN: 2355-7710
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