Media plays its significant role in the quarter of the awareness as it is
assumed to have the capability and potential to access the public on the
mass level. Therefore, the significance of the media contents in the era
of the information is also well established fact that is why the potential
of the media also debatable in terms of its public responsibilities.
Hence, the advertising which is paid content of the media, however,
having persuasive in the nature can bring motivational changes about
the attitude of the public. The role of the advertising in the public
services is a new phenomenon in the world that during the crucial
times like disaster, it can serve as the crucial motivational elements in
persuading the public towards the helping attitude. The current study
was designed to find out the role of the public service advertising at the
time of the disaster of earthquake 2005, which is considered as the
major ever disaster in the current history of the Pakistan. The current
study is tempted to analyze the public service advertising on the bases
of the message direction which is a contribution to understand the role
of the advertisers as well that how they react in times of disaster to
serve the community.
Real Time Impact Factor:
Pending
Author Name: Sajid Mahmood Awan
URL: View PDF
Keywords: Public Service Advertisement, Print Media, Comparative Analysis, Earthquake 2005, Pakistan.
ISSN: 2074-2061
EISSN: 2074-2061
EOI/DOI: https://www.researchgate.net/p
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