Countries have been struggling to protect their current welfare and wealth experiencing unpredictable crises in the twenty-first century. These difficulties reveal the importance of directing the right resources to the right goals, increasing the technology and innovation capacity as protecting their reputation in order to gain sustainable competitive advantage for countries. Considering these ideas, the purpose of this study is to reveal the relationship between the reputation and innovation levels of countries and their level of sustainable competition, on the effect of reputation and innovation on sustainable competition. In line with this purpose, the innovation, reputation and sustainable competition scores of 53 countries included in the Country RepTrak report, Global Innovation Index report and The Global Sustainable Competitiveness Index report were consolidated, and then analyzed through the IBM SPSS 24 package program. As a result of the correlation and regression analyses, it has been revealed that the high innovation and reputation levels of the countries increase their sustainable competition levels. Therefore, organizations/countries that want to obtain sustainable competitive advantage are recommended to allocate their resources to build moral and inimitable skills, and reputation management.

Author Name: Tugba ERHAN

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Keywords: innovation, reputation, sustainable competition

ISSN: -

EISSN: 2718-1081

EOI/DOI:

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