A nudge is a prompt that helps people adopt a desired behavior. Subtle signposts or slight changes in our environment can have a major impact on our choices and behaviors. So, when banks communicate the advantages of retirement savings in their branch windows or on their website, they encourage people to increase the amount they actually save for retirement simply because these prompts and messages are more visible to them. The aim of targeted nudges in our lives, environments, habits, and processes is to achieve better decisions and outcomes.
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Author Name: Nudging is the Architecture of Choice in the World of Banking
URL: View PDF
Keywords: Executive Letter
ISSN:
EISSN: 1982-7849
EOI/DOI: 10.1590/1982-7849rac2022220073
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