Customer Relationship Management is being increasingly used to search, enchain, and retain most valuable customers that help businesses to sustain profitable growth. Successful banks are achieving long-term performance in Customer Relationship Management by gaining deep insights about their customer which helps them to design product/service offerings that match or exceed the customer expectation which in turn help in building customer trust and gain loyalty. Banks are accepted that CRM is the magic stick, which helps banking sector to build closer and profitable relationships with customer. To achieve the customer relationships, success and the survival of the new paradigm, banks has to make CRM approaches for recognizing a “share of customer” as a basis of strategy in their system. This will divert the bank strategy from developing product base strategy to focus on delivering to customers by having a brief and exact ways of delivering the services, through effective CRM solutions.

Author Name: Dr. Neelam Sujeetkumar Yadav

URL: View PDF

Keywords: CRM, Sustanible,Development, Banks

ISSN: 2454-2326

EISSN: 2454-2326

EOI/DOI:

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