While looking at the journey of The Evolution of SEO. From the early 1990’s search consultant to revenue based strategies now, website owners realizes that having highly visible sites in the search engines brought valuable business results. In the past couple of years alone, the idea of gaining higher rank, which brought higher visibility, would drive increased traffic. These connections, tied with search engine technology, dawned to the industry of SEO. As SEO started to become a lucrative business, SEO strategies have changed immeasurably over the past decade. And search personalization, constant changes to the Google algorithm, the rise of social media and the demise of Yahoo have been major game changers. According to MozCon, “SEO” conference held in every July by company MoZ (SEOMoz) states that “The concept of SEO is radically changing, as is the industry as a whole. Thus, Search Engine Optimization no longer exists. In its place is Search Experience Optimization which encompasses a much vaster array of talents”. Well it means traditional SEO is dead, as Panda update 28.4 is coming next, Google’s going to take over the world again as throughout the evolution lifecycle of SEO.

Author Name: Manish Maheshwari, Roohi Ali

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Keywords: IJSER,2229-5518,22295518,Manish Maheshwari, Roohi Ali

ISSN: 22295518

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