Advertising creates, develops and manages the image of the organization and its products amongst the masses. Simultaneously, the employees also take pride in being a part of such a company who is being known, adored and respected. Intention of this research is to find the relation between Organization’s advertising and employee’s performance. A survey form is used to get data from 360 employees of different organization of Karachi, Pakistan which have advertisements on mainstream media for their product and services. Results depict that organization’s advertising have significant impact on employee’s performance. The sample population used from one location of country is a limitation of research and restricting the broader view of the existing findings.
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Author Name: Khurram Shakir
URL: View PDF
Keywords: Advertisement related employee attitudes, Employee performance, Internal customers, Advertisement effectiveness
ISSN: 2221-2663
EISSN: no eissn
EOI/DOI: no doi
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