Distributive trade of the Republic of Croatia is an important segment of
the Croatian economy. This can be confirmed by the share of distributive trade in the
creation of GDP, by the share of employed persons, by the share of the number of
registered enterprises and by the share of the number of active enterprises. Crafts are a
manifestation of the Croatian distributive trade which, to a certain extent, contributes to
the overall increase in its importance, as shown by the mentioned indicators. Crafts
form part of small enterprises. Their business position is extremely unfavorable. What
makes the position of crafts in the segment of distributive trade even harder is the
intensified process of its expansion and concentration, with one consequence being the
increased importance of a limited, small number of biggest enterprises. Tradesmen in
the segment of distributive trade are mainly small independent merchants who, as a
rule, own one business unit such as a shop or a repair shop. The inadequate size of such
a business unit prevents the introduction of a basic sales technology on which all
contemporary sales formats from supermarkets to electronic sales are based. This basic
sales technology includes self-selection and self-service which contribute to the
rationalization of business costs, primarily by lowering operating costs and by increasing
efficiency through the possibility of increase in permeability of shops. The economic
status of merchants is significantly determined by the technological basis of sales. The
fragmentation of sales capacities and their technological backwardness are important
factors that determine the economic strength of small independent merchants as a whole,
as well as the segment of tradesmen. As a rule, tradesmen operate small shops and do
not have a diversified sales structure as regards shop formats. This paper looks into the
importance of crafts in the distributive trade of the Republic of Croatia.
Real Time Impact Factor:
Pending
Author Name: NIKOLA KNEGO
URL: View PDF
Keywords: craft, tradesmen, distributive trade, the Republic of Croatia
ISSN: 1224-8738
EISSN: 2065-9636
EOI/DOI:
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