The present study was conducted on the 90 farmers during 2013-14 Alibag and Murud Tahsils of Raigarh district of Maharashtra State. The present study was examined marketing costs, margins and price spread of coconut. At the overall level, 89.65 per cent quantity was sold in different markets, of which, 9.64 per cent quantity was sold through Channel I (Producer-Consumer), 41.78, 39.92 and 8.66 per cent quantities were sold through Channel II (Producer-Village trader-Retailer-Consumer), Channel III (Channel-III: Producer-Wholesaler-Retailer-Consumer) and Channel IV (Producer-Village trader- Wholesaler- Retailer- Consumer), respectively. The Producers share in consumer’s rupee was the highest in channel I (96.29 per cent) and lowest in Channel IV (66.22 per cent), however maximum quantity was passed through Channel III (41.78 per cent) and Channel II (39.92 per cent) very low quantity was passed through channel IV (8.66 per cent). The cost of marketing of coconut in Channel IV i.e. in nearby markets was observed highest in Pen and Alibag markets due to higher transportation charges.

Author Name: NARENDR KUMAR MEENA, S.S. NAIK, A.N. RATNAPARKHE, RAJESH KUMAR, G.N. GURJAR

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Keywords: Marketing Cost, Coconut, Marketing channels, Price spread, Raigarh District

ISSN: 0975-3710

EISSN: 0975-9107

EOI/DOI:

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