The EJM is receptive to all areas of research which are relevant to marketing academic research, some examples are: ■Sustainability and ethical issues in marketing ■Consumer behaviour ■Advertising and branding issues ■Sales management and personal selling ■Methodology and metatheory of marketing research ■International and export marketing ■Services marketing ■New product development and innovation ■Retailing and distribution ■Macromarketing and societal issues ■Pricing and economic decision making in marketing ■Marketing models
YEAR | Impact Factor |
---|---|
2023-24 | 3.7 |
2022 | 0.0 |
2021 | 5.181 |
EUROPEAN JOURNAL OF MARKETING, 0309-0566, 1982, 2005-ongoing, Business, Management and Accounting.