«Marketing and Digital Technologies» journal is an intellectual platform for disseminating knowledge about the latest scientific developments on promising areas of marketing modernization that combine marketing and digital technologies. Digital marketing is the 21st century marketing model, marketing of mass personalization, marketing with the use of digital channels. It is the evolution of Internet marketing and allows you to interact with target market segments not only online but also offline. The main benefits of digital marketing are: targeting; accurate estimation of site's effectiveness; demand definition based on tracking query topics; purchase reactivity. The magazine has follow.
| YEAR | Impact Factor |
|---|---|
| 2020-21 | 0.88 |
| 2019 | 0.66 |
| 2018 | - |
Marketing and Digital Technologies, 2522-9087/2523-434X, started opeartions from Ukraine in year 2017, publish paper in Business and Management Quarterly.