The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
| YEAR | Impact Factor |
|---|---|
| 2023-24 | 3.7 |
| 2022 | 0.0 |
| 2021 | 1.979 |
Journal of Macromarketing, 0276-1467, 1981-ongoing, Business, Management and Accounting.