Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter papers (under 20 total pages with double-spaced text) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results. The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing. Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.
YEAR | Impact Factor |
---|---|
2023-24 | 2.5 |
2022 | 0.0 |
2021 | 3.426 |
MARKETING LETTERS, 1573-059X, 1989-ongoing, Business, Management and Accounting,Economics, Econometrics and Finance.