The) International Journal of Marketing & Business Communication" (IJMBC) tends to develop, promote, coordinate and disseminate the original developments and practices within the field area of marketing, business communication & related subject areas. Journal aims to help professionals working in the field, academicians and policy-makers to contribute, to disseminate research, and to learn from each other's work. Journal covers all niche segments relating to the Marketing.
Key Areas / Scope of Journal
Although the possible set of topics for the journal is large and we encourage submission on any area within the scope of Marketing and Business Communication, the following sub-areas are particularly suitable (but not exhaustive):
1.Marketing & Planning
2.Marketing needs & finance
3.Accounting & marketing
4.Entrepreneurship marketing
URL: http://www.publishingindia.com/ijmbc/
Keywords: Business, Communication, Marketing
ISSN: 2277-484X 2277-484X
EISSN:2277-484X
Subject: Business and Management
Publisher: Publishing India Group
Year: 2012
Country: India
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