The Journal of Current Marketing Approaches and Researches, which started its publication in January 2020, is published electronically twice a year, in July and December. The articles published in our journal are suitable for Associate Professorship and appointment/promotion criteria. Our journal is a peer-reviewed academic journal. The Journal Published electronically aims to contribute to the studies conducted in this field in Türkiye and in the world by publishing articles in Turkish and English produced in the field of Marketing.
Original and qualified articles, book reviews and reviews, and case studies on topics within the scope of Marketing Science can be published in the journal. The journal is also open to qualified studies by undergraduate and graduate students. URL: https://dergipark.org.tr/en/pub/gupayad
Keywords: marketing, consumer behaviour, brand management
ISSN: 2757-7279
EISSN:
Subject: Business and Management
Publisher: Yusuf ÖCEL
Year: 2020
Country: Turkey
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